Repurpose existing content

Repurposing existing content is a smart way to maximize reach, save time, and boost ROI by turning one idea into many valuable formats.

"Repurpose existing content" means taking content you've already created—like blog posts, videos, podcasts, presentations, or social media updates—and transforming it into new formats or for different platforms to reach new audiences, extend its lifespan, or reinforce your message.

Examples of Repurposing Content:

• Turn a blog post into a video script or infographic.

• Use quotes from a podcast in social media graphics.

• Convert a webinar into a blog series.

• Compile several blog posts into an eBook.

• Break a long video into short clips for TikTok or Instagram Reels.

Why Repurpose Content?

• Saves time and effort.

• Maximizes ROI on original content.

• Reaches people on different platforms or with different content preferences.

• Reinforces messaging through repetition.

Updating an existing blog post and republishing it is a smart content strategy to boost SEO, improve user value, and keep your content fresh. Here’s how to do it step-by-step:

✅ 1. Identify Which Blog Post to Update

Choose a post that:

• Gets consistent traffic but is outdated.

• Ranks in search results but not in the top 3.

• Covers a topic that has changed (trends, tools, data).

• Has potential to be expanded for more depth or keywords.

✅ 2. Audit the Existing Content

Look at:

• Accuracy: Is the information still correct?

• Relevance: Are examples, tools, or recommendations current?

• SEO: Are keywords up to date? Are there better ones now?

• Structure: Is it well-formatted for readability (headings, bullets)?

• Media: Are images, videos, or charts outdated or missing?

✅ 3. Update the Content

Make these changes:

• Add new data, examples, or insights.

• Remove outdated sections or tools.

• Improve clarity, structure, or tone.

• Add internal links to newer posts.

• Update the meta title, description, and keywords.

• Refresh images or add new visuals (e.g., infographics, charts).

✅ 4. Optimize for SEO

• Check target keywords (are people still searching for them?).

• Add related terms and questions (from tools like Google’s "People also ask").

• Improve load speed and mobile formatting.

• Use schema markup if applicable (like FAQ, how-to).

✅ 5. Republish and Promote

• Change the publish date to the current date so it appears fresh.

• Share it again on social media and email newsletters.

• Let your audience know it’s been updated.

• Submit the updated URL to Google Search Console for faster reindexing.

✅ 6. Track the Results

After republishing, monitor:

• Ranking improvements.

• Increase in traffic.

• Engagement metrics (time on page, bounce rate).

Example:

Original Post: “Top Instagram Marketing Tips (2021)”

Updated Version:

• New title: Top Instagram Marketing Tips for 2025: What Still Works

• Add 2025 algorithm changes, new feature tips (like Threads), and new case studies.

• Replace outdated strategies with current ones.

• Add a new infographic or checklist.

Reviving a post from your archive means bringing an older piece of content back to life—by updating, optimizing, and re-sharing it—so it can regain traffic, relevance, and engagement. It's a great way to get more mileage out of content you’ve already created.

✅ How to Revive a Blog Post from Your Archive

1. Choose the Right Post to Revive

Look for:

• Posts that used to perform well but have dropped in traffic.

• Evergreen topics that are still relevant today.

• Seasonal or trending posts (you can update them annually).

• Content that ranks on page 2–3 of Google (easy wins).

🔍 Tools to help: Google Analytics, Search Console, Ahrefs, Semrush

2. Update and Improve the Content

Make it feel new:

• Refresh stats, examples, tools, and trends.

• Add new sections or FAQs.

• Replace broken links or outdated visuals.

• Improve formatting for better readability (use headings, lists, shorter paragraphs).

3. Optimize for Today’s SEO

• Update your keyword strategy (add long-tail or trending keywords).

• Improve meta title and description.

• Add internal links to newer posts and external links to fresh sources.

• Include rich media (images, video, infographics).

• Use schema markup if relevant.

4. Republish with a Current Date

• Change the publish date so it shows as newly updated.

• Add a note like: “Updated August 2025 to reflect the latest strategies.”

5. Re-share and Promote

• Post on your social channels again.

• Add it to your newsletter or roundup emails.

• Share in relevant groups or forums.

6. Track the Results

• Watch rankings and traffic over the next 2–4 weeks.

• Measure performance against the original version.

🧠 Example:

Original Post Title (2021): “Beginner’s Guide to LinkedIn Marketing”

Revived Version (2025):

• New title: LinkedIn Marketing in 2025: A Beginner’s Guide to What Works Now

• Add info on LinkedIn’s newest features (like AI-generated posts).

• Include case studies or recent success stories.

• Embed a short LinkedIn video or SlideShare deck.

Turning an ebook into several blog posts is a great way to break down long-form content into digestible, SEO-friendly pieces while driving more traffic and extending the ebook’s value.

✅ Step-by-Step: How to Turn an Ebook into Blog Posts

1. Outline the Ebook Structure

Break your ebook into logical sections or chapters. Each chapter (or even a sub-section) can be turned into a standalone blog post.

🔹 Example: Ebook Title: "The Ultimate Guide to Remote Work"

Chapters:

1. Benefits of Remote Work

2. Tools for Remote Teams

3. Managing Remote Employees

4. Building Culture Remotely

5. Overcoming Remote Work Challenges

⬇️That’s 5 blog post ideas already.

2. Create Blog Post Titles from Chapters

Turn each chapter into a blog post with a title that appeals to search and readers.

Example Titles:

• Why Remote Work Is Here to Stay (and How It Benefits Employers & Employees)

• 10 Must-Have Tools for Managing a Remote Team in 2025

• How to Keep Your Remote Team Engaged and Productive

• Building a Strong Remote Work Culture: Tips That Actually Work

• Top 7 Remote Work Challenges (and How to Solve Them)

3. Rewrite or Adapt the Content

Don’t just copy and paste. Instead:

• Adjust the tone to fit blog style (more conversational, skimmable).

• Add headings, bullet points, and visuals for readability.

• Update any outdated info or statistics.

• Add internal links to related posts or CTAs (like “Download the full ebook”).

4. Add SEO and Calls to Action

• Use relevant keywords for each post.

• Include a call-to-action (e.g., link to download the full ebook, sign up for a newsletter, or try your product).

• Add images, charts, or infographics from the ebook if possible.

5. Create a Blog Series or Pillar Page

You can:

• Release the posts as a blog series over time (great for engagement and consistency).

• Create a pillar page that links to all posts, turning it into a content hub.

🧠 Bonus Ideas:

• Turn the intro of the ebook into a “why this topic matters” blog post.

• Use the conclusion as a “Final Thoughts + Takeaways” post.

• Use stats or quotes from the ebook for quick “data-driven” mini-posts.

Turning a blog post into an ebook is an excellent way to repurpose high-performing content into a lead magnet, educational resource, or even a product. Here's exactly how to do it, step by step:

✅ Step-by-Step: Turn a Blog Post into an Ebook

1. Choose the Right Blog Post

Pick a post that is:

• High-performing or evergreen

• In-depth and valuable to your audience

• Easily expandable into multiple sections or chapters

• Aligned with a key goal (e.g., lead generation, authority building)

Example: Blog Post: “How to Start a Freelance Business in 2025”Can become an ebook: “The Complete Guide to Starting and Growing a Freelance Business”

2. Expand the Content into Sections or Chapters

Break your post into logical segments—these will become your ebook chapters or sections.

Example Breakdown:

Blog Post: "How to Start a Freelance Business"

Turn into:

1. Introduction to Freelancing

2. Choosing Your Niche

3. Setting Up Your Business Legally

4. Building Your Portfolio

5. Finding Clients

6. Pricing Your Services

7. Managing Projects and Invoicing

8. Tools for Freelancers

9. Scaling Your Freelance Business

10. Final Tips and Resources

3. Add Depth to Each Section

Go beyond the original blog content:

• Expand examples and case studies

• Add more data, tools, checklists, or templates

• Include expert quotes or curated tips

• Include FAQs or troubleshooting advice

• Add visuals: charts, screenshots, or illustrations

4. Write an Introduction and Conclusion

Introduction: Explain what the ebook covers, who it’s for, and what they’ll gain.Conclusion: Summarize key takeaways and include a strong CTA (e.g., book a call, visit your site, join a newsletter).

5. Design the Ebook

You can design it in:

• Canva (great for beginners)

• Adobe InDesign (professional)

• Google Slides or PowerPoint (simple but effective)

• Use ebook templates to save time

Include:

• Cover page

• Table of contents

• Visuals, bullet points, and white space

• Consistent fonts and colors

6. Export as PDF

Save your ebook as a PDF—the most universal and shareable format.

7. Promote the Ebook

• Add a download CTA to the original blog post

• Create a landing page

• Share on social media, email newsletters, and in communities

• Use it as a lead magnet with an email opt-in

🧠 Bonus Tip:

You can also bundle several related blog posts into one larger ebook (like a comprehensive guide or toolkit).

Transcribing a video, podcast, or webinar and embedding the content on your blog is a powerful way to boost accessibility, SEO, and engagement. It turns multimedia into searchable, scannable content that serves a wider audience.

✅ How to Transcribe and Embed Multimedia Content on Your Blog

Step 1: Choose the Content

Pick a video, podcast, or webinar that:

• Covers an evergreen or high-interest topic

• Features expert insights, interviews, or tutorials

• Has value in text form (quotes, stats, how-tos, storytelling)

🎙 Example: Podcast episode: “How to Grow an Online Business in 2025”Use it for a blog titled: "Podcast Recap + Transcript: Expert Strategies to Grow Your Online Business"

Step 2: Transcribe the Audio or Video

There are three ways:

🧠 Manual Transcription

• Time-consuming but accurate

• Ideal for shorter content

⚡ Automated Transcription Tools

• Otter.ai

• Descript

• Rev

• YouTube’s auto-caption feature (if it’s a YouTube video)

These tools let you clean up the text after auto-transcribing.

Step 3: Edit the Transcript for Clarity

• Remove filler words (“um,” “you know”)

• Break text into readable chunks (short paragraphs, headings)

• Add speaker labels if it’s an interview or panel

• Correct grammar and punctuation

• Highlight key takeaways or quotes

Step 4: Embed the Audio or Video

Use your blogging platform to embed the media file above the transcript.

🎥 If it’s a video:

Embed from:

• YouTube

• Vimeo

• Loom

🎧 If it’s a podcast:

Embed from:

• Spotify

• Apple Podcasts

• Podbean

• Anchor

Most platforms offer easy embed codes.

Step 5: Add an SEO-Friendly Title and Intro

Structure the blog post like this:

Example Format:

Title: Expert Interview: How to Grow Your Online Business in 2025

Intro: In this episode of [Podcast Name], we spoke with [Guest Name] about the latest strategies for online business growth. Below is the full transcript and embedded episode.

[Embed player]

[Transcript begins here...]

Step 6: Optimize for SEO

• Include keywords from the episode’s topic

• Use headings (H2, H3) to structure the transcript

• Add internal links to related blog posts or resources

• Include a featured image or quote pull-out

Step 7: Promote the Post

• Share the blog on your social media

• Link to it from your YouTube or podcast description

• Add it to your newsletter

• Use it as a lead magnet (“Get the full transcript and bonus notes”)

🧠 Benefits of Transcribing & Embedding:

• Increases your content's search visibility

• Helps people who prefer reading over listening/watching

• Improves accessibility for hearing-impaired users

• Provides repurposable content (pull quotes, social posts, etc.)

Here’s a full case study example based on a customer testimonial video. This template-style write-up can be tailored to any industry or client—just swap in your actual details where needed.

📝 Case Study: How [Customer Name] Achieved [Result] with [Your Product/Service]

🎥 Based on: Customer Testimonial Video from [Customer Name / Company]

📍 Overview

[Customer Name], a [brief description: e.g., “mid-sized ecommerce brand based in Austin, TX”], was facing [problem or challenge]. They turned to [Your Company/Product] to find a scalable, reliable solution.

In their own words, [Customer Name] shared how [Your Product] helped them [achieve result] in our recent video testimonial.

🎯 The Challenge

Before using [Your Product], [Customer Name] struggled with:

• [Pain point #1, e.g., slow customer support]

• [Pain point #2, e.g., inefficient workflow]

• [Pain point #3, optional]

🎙 Customer Quote from Video: “We were spending so much time on [pain point] that we couldn’t focus on growing the business.”

✅ The Solution

After trying other options, [Customer Name] chose [Your Product/Service] because of:

• [Key feature or benefit #1]

• [Ease of integration, setup, or onboarding]

• [Support, customization, cost, etc.]

🎙 Customer Quote from Video: “The onboarding was seamless, and within a week we saw improvements.”

🚀 The Results

Since implementing [Your Product], [Customer Name] has achieved:

• [XX% improvement or ROI] in [key metric]

• [Time or cost savings]

• [User satisfaction or customer feedback improvements]

🎙 Customer Quote from Video:“[Your Product] has completely transformed the way we work—it’s now essential to our daily operations.”

📹 Watch the Testimonial

Want to hear it directly from [Customer Name]?

👉 [Embed the video here — or include a call to action like “Watch the full testimonial video here.”]

💡 Why It Matters

This case shows how even [company type/size] can drive serious results with [Your Product]. If you’re facing similar challenges—[list 1–2 problems]—[Your Product] could be the solution.

🧭 Next Steps

Ready to see how [Your Product] can work for you?

• [Link to demo or contact page]

• [Download a guide or ebook]

• [Watch more testimonials]

✅ Conclusion: Repurpose Existing Content

Repurposing existing content is a smart, efficient strategy that helps you get more value from what you’ve already created. By transforming blog posts into videos, podcasts into blog posts, or ebooks into email series (and more), you can:

• Reach new audiences on different platforms

• Reinforce your message in multiple formats

• Save time while maximizing ROI

• Improve SEO with fresh, optimized content

• Keep your content relevant and evergreen

Whether you're aiming to grow traffic, generate leads, or boost engagement, repurposing content is a sustainable way to keep your content marketing engine running without constantly starting from scratch.

💡 Start simple: Pick one high-performing asset and give it a second life—your audience (and your workload) will thank you.

Thanks for reading!!!