Short blog series (part-4) 80/20 rule for blogging

The 80/20 rule for blogging (also known as the Pareto Principle) when applied to blogging means that:

In practical terms for bloggers, this might mean:

🧠 Content Strategy

• 20% of your blog posts drive 80% of your traffic.

  • Identify your top-performing content using analytics.

  • Repurpose or expand on those successful topics.

  • Promote them more heavily.

📣 Promotion vs. Creation

• Spend 20% of your time writing and 80% of your time promoting.

  • Blogging isn't just about publishing; it's about distribution.

  • Use social media, email newsletters, SEO, guest posts, and repurposing to get more eyes on your content.

🛠️ Effort vs. Output

• 20% of your blog activities (like SEO optimization, topic research, networking) may yield 80% of your growth.

  • Focus on what works: maybe updating old posts brings more ROI than writing new ones.

  • Drop or automate low-impact tasks.

💡 How to Apply It

1. Audit your content: Which posts bring the most traffic, leads, or engagement?

2. Focus your effort: Double down on those top 20%.

3. Leverage promotion: Use tools like Buffer, Tailwind, or repurpose posts into social, video, or email content.

4. Track results: Use Google Analytics or other tools to regularly assess which 20% of effort gives you the most return.

Founded by:

• Vilfredo Pareto (1848–1923) observed that 80% of the land in Italy was owned by 20% of the population.

• He later noticed this distribution pattern applied in many areas of economics and society.

The principle was later popularized and applied to business and productivity by people like:

• Joseph M. Juran, a management consultant, who named it the “Pareto Principle” and applied it to quality control and business efficiency.

So, in summary:

• Discovered by: Vilfredo Pareto

• Popularized in business by: Joseph M. Juran

✅ Conclusion: 80/20 Rule for Blogging

The 80/20 rule, originally discovered by Vilfredo Pareto, teaches us that a small portion of our efforts (20%) often produces the majority (80%) of our results.

When applied to blogging:

• 20% of your content often brings in 80% of your traffic or engagement.

• You should spend 20% of your time creating and 80% promoting your content.

• Focus on high-impact tasks like SEO, promotion, and updating top-performing posts.

🎯 The key takeaway: Work smarter, not harder. Identify what’s working, double down on it, and eliminate or automate the rest.

Thanks for reading!!!